Despite the global financial downturn, China’s travel industry continues to provide a leading-edge business platform for the international and local MICE players.

By 2020, China is expected to attract more than 137 million overseas business travellers, or 8.6 per cent of the world’s international travel market. Hence, the country still presents some exciting long-term prospects for the MICE industry.

There is no doubt that China is poised to be the next MICE powerhouse. The staging of upcoming mega events in 2010, the World Expo in Shanghai, is catalyst for the next phase of MICE development in China. Check it out now for this Spring & Summer Issue.